50% Increase in Instagram Followers with 2.5X Increase in Organic Engagement in 12 Months: Revamping RBL Bank’s Social Media Content Strategy
About the Brand
RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation
Engagement + Followers
BFSI
Social Media Revamp
Delivery Overview
- The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
- We created a holistic social media approach to overcome these challenges which included:
- Trends & Moments – Participating in popular social media trends & events that the users talked about
- Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
- Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
- New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage
Creatives
Impact
A complete revamp of the social media content game that also reflected in the impressive growth metrics.
- Overall organic engagement increased by 2.5X.
- Followers on Instagram increased by 50%.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Why Emotional Marketing Is a Game-Changer for Digital Campaigns
Introduction In today’s digital world, consumers are buying not only products but also emotions. Emotional marketing has become one of the most powerful ways for brands to connect with their audience on an emotional level. Instead of focusing only on features or...
Understanding the Role of Conversational Marketing in Modern Digital Strategies
Ever tried calling customer service only to be stuck on hold forever? We’ve all been through it, and let’s be honest, no one has time or patience for that anymore. In today’s fast-moving world, customers expect fast responses. This is where conversational marketing...
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...
